Color Scheme: Leveraging Color Theory to Guide the User Experience


The right color sends the right message. Color scheme best practices consider color harmony and cohesion among graphic elements and color (AdamsMorioka, 2008). The Color Design Workbook discusses the meaning of color by considering color therapy, which suggests that colors are infused with healing energies. Maryville University explains the importance of the Color Wheel and the Color relationships. Dopely.com provides a guiding reference to quickly analyze color relationships by assessing a color number on the site. While creating meaningful and cohesive color palettes, designers must consider the cultural significance of color within their target market. Inclusive color experiences consider that one color combination may evoke a different user experience in one culture or region than the same color combination may evoke in another culture or region. Adhering to best practices guides designers in creating accessible, culturally sensitive designs.



The Hyer website employs a positive use of related tints in their design pattern.

The Hyer website employs a good use of complementary colors in their layout, as well as, their choices of graphics.



Shopify follows an Analogous color scheme. Implementing complementary and Triadic colors in their icons to create a cohesive design.

Through the use of color, designers gain the opportunity to create meaningful aesthetics for their users that build trust and security within their target brand.


References:


AdamsMorioka. (2008). Color Design Workbook. Rockport Publishers.


Dopely. (2023). Mountain Meadow. https://colors.dopely.top/color-pedia/18c37e 


Maryville University. (n.d.). The Art of Color. https://online.maryville.edu/liberal-arts-degrees/the-art-of-color/

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