My Aesthetics Bring All The Users To The Yard: It’s Better Than Yours
Three aesthetic principles: layout, color, and typography work together to create the overall look and feel of a website. The AirBnB’s website provides a very clear message, with a focus on the homes the user plans to rent. Sufficient white space makes the homes stand out, and the information for each home is easily identifiable. The relevant information required to make a decision on an AirBnB home is prominent and clear. The various filter options at the top of the screen are accessible and easy to use, while also unintrusive. Above the fold, the user clearly understands the purpose of the website: to explore vacation home rentals with no other distractions. AirBnB’s implementation of the three aesthetic principles creates a welcoming user environment. Alternatively, LingsCars struggles to successfully implement the three aesthetic principles. In hopes of appealing to a younger audience, LingsCars focuses on implementing a fun and engaging website and forgets to provide a clear messa...